D'ADDARIO WEBSITE IMAGERY
WEBSITE IMAGERY, ART DIRECTION, DESIGN DIRECTION

YEAR 2019
COMPANY D'ADDARIO
ROLE DESIGN DIRECTOR, ART DIRECTOR
3D ARTIST SALLY REYNOLDS
CREATIVE DIRECTOR ANDREW KAY
COLLABORATORS CAITLIN FINE
WEBSITE DESIGN TIM STETTNER, MIKE CARADONNA

D'Addario is the global industry leader in musical instrument accessories. As a part of their website redesign, we created a visual for each product category from drumsticks to guitar strings. The accessories are displayed in their musical instrument context, without making the context itself the most prominent element of the picture. Having several sub-brands within each instrument category, the product displays needed to bring together different designs from different decades – without feeling chaotic. In our concept the displays remain abstract enough to shine the spotlight on D'Addario's accessories. Images are made by the very talented Sally Reynolds.