EVANS DRUMHEADS: SET THE TONE
PRODUCT LAUNCH, CAMPAIGN DESIGN, SOCIAL

YEAR 2019
COMPANY D'ADDARIO
BRAND EVANS DRUMHEADS
ROLE GRAPHIC DESIGNER, DESIGN DIRECTOR, MOTION DIRECTOR
CREATIVE DIRECTOR ANDREW KAY
COLLABORATORS MASON PAJUNAS, KEITH ROWLAND
PHOTOGRAPHY SHAM HINCHEY

Set the Tone campaign introduced the new EVANS UV2 drumheads and recently redesigned packaging. The campaign work included everything from motion graphics to printed media and live event production, my design work focusing mainly on social and point-of-purchase assets. 

Campaign videos feature amazing performances by drummers Sarah Thawer, Adam Deitch, Nate Smith, Damien Schmitt, Eloy Casagrande and Daniel Tracy.