EVANS DRUMHEADS PACKAGING
PACKAGING DESIGN, PRODUCT REBRAND, ILLUSTRATION

YEAR 2019
COMPANY D'ADDARIO
BRAND EVANS DRUMHEADS
ROLE LEAD DESIGNER, DESIGN DIRECTOR
CREATIVE DIRECTOR ANDREW KAY
COLLABORATORS MASON PAJUNAS

The coated cardboard sleeve features an extended visual representation of Evans Level 360 Technology, specifically the slanted edge of the drumhead that had previously became the key visual to the EVANS brand; seen in the logo, drumhead product lockups, and now also in the EVANS packaging. The EVANS packaging was created for the entire EVANS drumhead family, and designed in parallel with the sound icon system that identifies the different products in the sleeves.